CEO Tools Blog
Why not? Share Development Costs
Why not...share your advertisement DEVELOPMENT costs with non-local competitors. Identify a few competitors not in your geographic, demographic, exact produt or service, or country markets. Discuss with them how you could advertise, promote via direct mail or tradeshow or referral or email JOINTLY in terms of developing the pitch, then just sub-insert your name or logo in the executed version.
Example: you sell Microsoft products or others' productrs/services/support and you and a distant geographic competitor have similar offerings; combine the basic website and advertisements and direct mail pieces jointly, then drop in your own logos etc for your actual promotional piece for your local market. Why not start talking about it with non-locals now? -- Please leave your comment to add to these ideas below!