CEO Tools Blog
Why not? Value Engineering: improves customer & cost
Why not...institute "value engineering" into your products and services. Make products that give the customer more, but actually cost you less.
The classic example is improving the packaging of your product to be easier to open or extract the product from, while reducing the packaging cost (yes, it's do-able for almost any product or service -- been there, done that)!
Why not brainstorm this with your employees and your customers? -- Please share your comment below to enhance these ideas!