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CEO Tools Blog

12 Seasons of Business: Get & Keep Customers

Get and keep customers through this protracted economic recovery -- so, which customers do we bet on, which will survive and which won't?  First, keep good credit records on your customers...get financial statements from smaller companies, get them from Dun & Bradstreet and credit raters for larger clients.  Know which will go chapter. Tighten up credit methodologies -- see our blog on Abe WalkingBear Sanchez for great ideas. Next get more customers by asking for the order sooner, offering customers price-payment trades, giving more attention than competitors (including after-hours & weekends ways of reaching you).  See our BLOG posting on Top 10 Customer Tools for tips. Best customer wishes, Kraig